Restaurant Business Magazine, 50 Great Ideas, November 5th, 2014
Restaurant Business Magazine’s top 50 great ideas we’ve seen from the restaurant industry.
#21 Team Up to reward local pride
Out-of-state college students regularly tweeted Denver-based Larkburger with requests for burger-and-fries-filled care packages from this homegrown 13-unit chain. Larkburger saw a marketing opportunity and teamed up with Frontier Airlines, another local company, to sponsor its Craving Colorado campaign. The prize: airfare to Colorado and a meal at Larkburger. To enter, students had to post a video to social media explaining what they missed most about their home state.