(Nation’s Restaurant News, Sept. 17, 2012) Better-burger concept bets on gourmet positioning to stand out
Fine-dining roots will help Larkburger build restaurants and sales in a better-burger segment already crowded by the 1,000-plus-unit Five Guys Burgers and Fries, according to officials of the burgeoning fast-casual chain.
Larkburger has a menu of one-third-pound, charbroiled Black Angus beef and ground turkey burgers, and sandwiches made with adobo-marinated chicken breast and wasabi-ginger-sauced tuna steak. The concept also serves hand-cut russet fries — with the option of adding truffle oil, Parmesan cheese and parsley — as well as house-squeezed lemonade, milk shakes and craft beers.
At the end of August, Larkburger, which is owned by Larkburger Inc., operated eight restaurants, with plans to open three more in 2012 and operate 20 units by the close of 2013, said Adam Baker, president and chief executive.